Bob: What should I blog about? I want to make money off of my advice.
Fred: I don’t know, but what do you like?
Bob: I like playing golf.
Fred: Are you any good?
Bob: No. I just started about 3 months ago. My handicap is 38.
Fred: You shouldn’t blog about golf advice. Are you good at anything?
Bob: I’m a wizard at Excel.
Fred: Do you like it?
Bob: Kind of, but only when I have a challenging problem.
Fred: Why not do a blog about challenging excel problems? You could also start a blog – more like a journal of learning to golf better. I suspect the Excel blog will attract more people.
Bob: Two different blogs?
Fred: Yeah, I think that’s a great idea. The point is: don’t do what you love, do what you like and are knowledgable about. People out there are looking for GOOD information, so make sure you give it to them.
Bob: How do I make money off of it?
Fred: Wait until a few hundred people actually care about you and then come see me.
Bob: How will I know they care?
Fred: You’ll know.
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That is almost exactly the same conversation that I have with people who want to get started in blogging. It’s all bout following your passion, but make sure it something that other people will relate too.
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James Thompson Reply:
March 10th, 2010 at 10:26 pm
Thanks for the confirmation – this is a transcript of a conversation I had with a client.
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Its amazing but this is just no.1 thing that all successful bloggers have went to at the start when they were just starting. Passion is very important but just be careful because sometimes It can be a money sink as well.
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James Thompson Reply:
March 10th, 2010 at 11:23 pm
So VERY VERY true.
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